Draft - Official Community Plan - Surrey 2050

Appendix 2 – Surrey 2050

DP1.1 COMMON GUIDELINES

Fascia Within a development, the following elements shall be considered for Sign installations: 224. Individually-illuminated channel type letters including internally-illuminated or back-lit solid letters are encouraged. (Illustr.) Channel letters should either be flush mounted or mounted on a backer panel. 225. Backing for mounting channel letters should enhance the overall character of the building. Use of ac- cent materials such as metal grills and wood should be considered as way to enhance architectural char- acter. (Illustr.)

226. Individual cut-out signs are supported.

227. Backlit box signs with acrylic faces are discouraged; however, where these are used, white or contrasting background colours should be avoided. 228. Fascia signs are limited to the first storey only. For buildings with more than two storeys, fascia signs are only permitted on the first and top floor only. 229. Dominant fascia signs for a multi-tenant building should brand the building with an identifiable emblem or name of development. 230. All fascia signs can use a variety of fonts

and styles but should be unified with other signage/building character, should be in scale with the building and should be centred on the façade. 231. Figurative graphics, emblems or brand graphics are encouraged singularly or as part of the sign copy. (Illustr.) 232. Window signs are not permitted above the ground floor.

SIGN GUIDELINES

233. Pump island fascia signs are permitted for gas stations only; however, the number of letters and words are restricted to a secondary role. 234. Wall plaque signage should be designed for a human scale. 235. For multiple tenant sites, ensure there is a coordinate approach to providing fascia sighs where there is a clear hierarchy of signs but where anchor tenants do not dominate the first impression of the entire development. 236. Building or site addresses are encouraged to be placed at the building entrance and where visible from the street.

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